Mieke Vochsen [better] Jun 2026

: She recently spearheaded a major campaign for ARDELL (a lash brand) in collaboration with Germany’s Next Top Model (GNTM) . This included managing a casting process for models, a 45-second TV spot, and multi-platform social media posts.

Van der Horst laughed when she showed it to him. “You’re wasting my time, woman.”

with flexible locations and overtime accounts. According to her LinkedIn profile mieke vochsen

Mieke Vochsen, a Senior Media Consultant at Crossmedia, authored the paper "Der stetige Kampf um Einfluss" (The Constant Struggle for Influence) regarding the social role of companies. Her expertise centers on online advertising within children's and family marketing, with experience in high-profile brand campaigns. Read the publication details at ResearchGate ResearchGate (PDF) Die soziale Rolle von Unternehmen - ResearchGate

Vochtens' work has been exhibited in galleries and museums around the world, including the Museum of Contemporary Art in Brussels, the Art Gallery of Ontario in Toronto, and the Saatchi Gallery in London. : She recently spearheaded a major campaign for

Vochsen remains heavily dedicated to reshaping how newcomers enter the fast-moving ad industry. Recognizing that initial data anxieties frequently turn top talent away from media planning, she frequently speaks on career development panels.

At CROSSMEDIA, she moved into senior consulting roles, managing client relationships and building holistic cross-channel media strategies. “You’re wasting my time, woman

, demonstrating specialized skills in navigating digital advertising landscapes. A New Way of Working

Native influencer extensions and behind-the-scenes event coverage. Pioneering Work Culture: The 35-Hour Flexibility Model