Media content must align with core socialist values. Themes involving time travel (that distorts history), explicit horror, supernatural elements without scientific explanation, and politically sensitive topics face heavy scrutiny or outright bans.
Content is steered by guidelines from regulatory bodies like the National Radio and Television Administration (NRTA). Media companies actively prioritize themes emphasizing social harmony, cultural pride, positive family values, and historical accuracy.
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Wang's next project was , a historical drama based on the life of Miyue , a legendary queen from ancient China. The show was a massive hit, with over 20 billion views on Douyin (the Chinese version of TikTok) and Youku , a leading Chinese streaming platform. Media content must align with core socialist values
Wei closed the app. He opened his video editing software instead. He would make a tribute video—not of the marriage scene, but of the heroine standing alone on a cliff, staring at the stars. He would set it to a melancholic guzheng cover of a Jay Chou song. No hashtags. No call to action. Just art.
Beyond the Scroll: The Future of China’s Entertainment Landscape in 2026 If you share with third parties, their policies apply
: There has been a post-pandemic surge in medium-to-large concerts and festivals, with revenue reaching approximately RMB 20.17 billion in 2023.
The Chinese online audiovisual industry has become the country's most pervasive digital service, consistently ranking as the most-used internet application. As of December 2025, the number of online video users in China had reached an impressive , solidifying its position as the premier platform for digital content. The industry's total market value has also soared to new heights. In 2025, the market size of China's online audiovisual sector reached 1.29 trillion yuan (approximately $165 billion) , marking a steady year-on-year increase of 5.3%. This growth is supported by a vast ecosystem of nearly 802,000 enterprises operating within the sector.
IFRS (2020). Music streaming in China: A review of the current market. International Federation of the Phonographic Industry.
Modern romance dramas and historical political thrillers also command massive viewership numbers, often racking up billions of views per series. 2. The Rise of Micro-Dramas (Short-form Plays)